The Before and After Event 2026 in Dubai

About The Before and After Event

If you have ever wondered which beauty treatments are worth your time, or wanted to speak to an expert before booking something new, The Before and After Event is made for you. This free two-day beauty and aesthetics show takes place at Zabeel Ladies Club in Dubai and brings together beauty clinics, aesthetic centres, and skincare and beauty brands under one roof.

Rather than scrolling through endless social media posts, you can meet the people behind the treatments, ask questions face to face and see live demonstrations. It is a relaxed, informative way to explore the world of beauty and aesthetics in Dubai, and entry costs nothing.

What to expect

According to the event listing, visitors can:

• Learn about the latest beauty and aesthetic treatments and technologies
• Meet experts from clinics, aesthetic centres and beauty brands
• Watch live sessions and demonstrations
• Book free consultations
• Take advantage of exclusive event offers
• Sign up for a free one-year membership covering participating clinics and stores

That free membership is a nice extra, especially if you are planning treatments over the coming year and want to make the most of offers from the clinics and stores taking part. The listing does not name specific exhibitors or speakers, so we would suggest checking the official page or the organiser’s website for the latest line-up.

Who it is for

This is a great day out for anyone interested in skincare, beauty or aesthetic treatments, whether you are a curious beginner or already have a regular routine. It suits people researching a particular treatment, those who love discovering new beauty brands, and friends looking for an easy weekend outing together. Beauty professionals may also find it useful for keeping up with what is new in the Dubai market.

The event is held at Zabeel Ladies Club. The listing itself does not say the event is women-only, so if this matters to you, we would suggest confirming with the organisers before you go.

How to attend

Entry is free. Register through the official Luma page linked on this listing to secure your place. Registration does not require approval. The event runs over two afternoons and evenings, so you can choose whichever time suits you best.

Good to know

• Doors are open from 1:00pm to 9:00pm on both Saturday 31 October and Sunday 1 November.
• As a tip, write down a short list of questions about any treatment you are considering, so you make the most of your time with each expert.
• Offers at shows like this can be tempting. As a general tip, take time to check credentials, aftercare and pricing before committing to any procedure.
• Wear comfortable shoes, as you will likely be browsing for a while.
• Weekend afternoons can be busy, so arriving earlier in the day may mean shorter waits for consultations.