The Marketer of the Future Middle East 2026 in Dubai

The Marketer of the Future Middle East 2026 in Dubai, also known as MOTF 2026, brings marketing leaders to the Theatre of Digital Art (ToDA) on Thursday 29 October 2026, from 12pm to 5pm. Organised by ABG, this year’s theme is The Human Edge: where human ingenuity meets intelligent technology.

About The Marketer of the Future in Dubai

AI can generate the campaign, but it cannot read the room. MOTF 2026 looks at what remains irreplaceably human in marketing, namely judgment, creativity, empathy and vision, and how leading marketers are pairing those qualities with intelligent technology to guide their organisations forward.

Through keynotes, panels and interactive sessions, the afternoon offers focused programming, networking with peers and a fresh perspective on where the industry is heading. The full agenda and speaker line-up are published on the official MOTF website.

The single-afternoon format makes it easier for busy marketing leaders to step away from the office and come back with practical ideas.

What to Expect

Arrival and Networking (12pm)

The day starts at midday with arrival and networking, so you can meet peers before the sessions begin.

Keynotes and Leadership Conversations

The agenda includes six conversations. Among them is a session on keeping a brand memorable when so many companies use the same tools, and a leadership discussion on earning trust.

Coffee Break (2:45pm)

A mid-afternoon break gives you time to compare notes and follow up with people you have met.

A Live Finale

The day closes with a live experience on stage in ToDA’s immersive space.

Key Highlights

• Theme: The Human Edge, human ingenuity meets intelligent technology.
• Organised by ABG.
• Keynotes, panels and interactive sessions.
• Thursday 29 October 2026, 12pm to 5pm.
• Held at the Theatre of Digital Art, Souk Madinat Jumeirah.

Who It Is For

The conference is aimed at CMOs, brand strategists and emerging marketing leaders. It is especially relevant for teams working out how to use AI responsibly in their marketing while keeping the creativity and judgment that set great brands apart.

Why It Matters

Most marketing teams now have access to the same AI tools. The difference increasingly comes from how people use them: the ideas, the taste and the understanding of customers that no tool supplies on its own. An afternoon focused on that human edge is a useful reset for anyone planning next year’s strategy.

The Venue: Theatre of Digital Art (ToDA)

The Theatre of Digital Art is an immersive digital art venue at Souk Madinat Jumeirah. Its immersive space hosts the closing live experience of the day.

Visitor Tips

Getting There and Parking

By car, take Sheikh Zayed Road (E11), exit at interchange 5 onto Umm Suqeim Road (D63) and follow the signs to Souk Madinat Jumeirah. Parking areas are near the souk inside the Madinat Jumeirah complex. By metro, ride to Mall of the Emirates station and take a short taxi ride to the souk entrance.

Seating

Access is open with no assigned seating, and the organisers advise securing your spot before access closes. Arriving on time at 12pm gives you the best choice.

ABG Members

ABG members should contact the organisers’ secretariat directly about member access.

What to Bring

Bring business cards, something to take notes on, your ticket confirmation and a charged phone for connecting with speakers and peers.

Dress Code

No dress code has been published. Business or smart casual is the natural choice.

Find your human edge in a world of AI. Book your place at The Marketer of the Future Middle East on Platinumlist and join the region’s marketing leaders at ToDA on 29 October.