U By Emaar is Emaar’s loyalty programme. Members save between 5% and 20% at Emaar’s attractions, including At The Top Burj Khalifa, Dubai Aquarium, KidZania and Dubai Ice Rink, depending on their membership tier.
Sign up for U By Emaar through its app or website.
Your tier (Black, Silver, Gold or Platinum) sets your discount.
Use your membership when booking participating attractions to get the member rate.
The discount at participating attractions depends on your tier.
| Tier | Discount |
|---|---|
| Black | 5% |
| Silver | 10% |
| Gold | 15% |
| Platinum | 20% |
Places in our guides where U By Emaar members get a discount.
| Place | Category | Deal | |
|---|---|---|---|
| Burj Khalifa (At The Top) | Attractions | Up to 20% off | View listing → |
| Dubai Aquarium & Underwater Zoo | Attractions | Up to 20% off | View listing → |
| KidZania Dubai | Attractions | Up to 20% off | View listing → |
| Sky Views Observatory | Attractions | Up to 20% off | View listing → |
| Dubai Ice Rink | Attractions | Up to 20% off | View listing → |
| Dubai Opera | Art & Culture | Member rates on select shows | View listing → |
| Reel Cinemas | – | Up to 20% off | – |
The full list of participating venues also includes The Storm Coaster, Play DXB, Arabic Music Institute, Adventure Park and KidZania Abu Dhabi. Benefits checked October 2026, confirm current terms with U By Emaar.
Between 5% and 20% at participating Emaar attractions, depending on your tier: Black 5%, Silver 10%, Gold 15% and Platinum 20%.
At The Top Burj Khalifa, Sky Views Observatory, The Storm Coaster, KidZania (Dubai and Abu Dhabi), Dubai Aquarium & Underwater Zoo, Play DXB, Reel Cinemas, Dubai Opera, Arabic Music Institute, Adventure Park and Dubai Ice Rink.
Yes, U By Emaar members get their tier discount on KidZania admission, which makes it a good-value family day out.
They were checked in October 2026. Emaar can change benefits at any time, so confirm in the U By Emaar app before you book.
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